For: anyone who bought from or registered a card on the Good Smile Company official shop, and anyone who runs an online store. This article is based on the company's official notices and does not cover attack techniques.
Developing: this article will be updated as the organisation publishes more
- Who is affected
anyone who bought from or registered a card on the Good Smile Company official shop, and anyone who runs an online store.
- Confirmed so farSee the table ↓
- Period the malicious program was in place
Listed as possibly affected
- Group B: cardholder name, full 16-digit card number, expiry date, security code
- Group A: last four digits of card number, expiry date
- Group C: delivery and billing name, address, phone number, email, order contents, amount, payment method type
- Not yet confirmed
- Number of people in Group A
- When the official shop reopens
- How reissue fees are handled (outcome of talks with card issuers)
- What to do nowSee the steps ↓
- Group B: contact your card issuer and ask about changing the number (reissue)
- Not sure whether you are in Group B? Check the conditions
- Group A: no email does not mean you are out of scope
3 more
- Group C: name, address and phone number may have leaked; be wary of messages claiming to be from the company
- Do not open links in messages claiming to be from the company, a card issuer or a public body
- Out of scope: the Rakuten store, and PayPal / Amazon Pay payment data
- Where to verify (source)All sources ↓
- Good Smile Company Co., Ltd., apology and notice on unauthorized access to the official shop, fourth report (updated October 30, 2026; combines the first report of October 23, second of October 26 and third of October 29)
- Last checked
- As of November 3, 2026
Follow-up plans and what we checked
The company says it will announce the reopening of the official shop after safety is confirmed. On November 3 we checked the fourth report (updated October 30) and each FAQ. They contained no newer update.
Find your group and what to do today
First check which group you are in. The company explains the incident in three groups, and you can be in more than one.
| Group | Who | Count | Individual email |
|---|---|---|---|
| B: full card data | People who may have entered card details on the payment page from 13:55 on October 21 to 7:00 on October 23, 2026 | 2,800 people | Sent |
| A: partial card data | People who ever registered card details on the official shop | 402,466 cards (people being checked) | Not sent |
| C: order data | Some of the people with an unshipped order placed up to shortly before 23:00 on October 22 | 5,356 people | Sent |
B: 2,800 people. Cardholder name, full 16 digits, expiry date, security code
What was typed on the payment page. Ask the issuer about changing the number
A: 402,466 cards. Last four digits and expiry date only
Everyone who ever registered a card. No individual email. Check statements
C: 5,356 people. Name, address, phone, email, order contents
No card or bank data. Be wary of messages claiming to be from the company
Group B: contact your card issuer and ask about changing the number (reissue)
Group B may have had the cardholder name, full 16-digit card number, expiry date and security code captured. The company asks people to check statements and contact the issuer printed on the back of the card about any charge they do not recognize. It also advises considering reissue.
This site also recommends that you ask your issuer about changing the number even if no fraudulent charge has appeared. The security code may have leaked, and that combination stays usable until the number changes. You apply for reissue yourself. The company says it has asked issuers not to charge reissue fees to users; as of November 3, no outcome from the issuers has been announced.
Not sure whether you are in Group B? Check the conditions
Group B includes:
- People who ordered by card in the period (384 people)
- People who changed the card used for payment after a pre-order in the period (185 people)
- People who tried to pay but did not complete it
- People who logged in and added items to the cart but did not proceed to payment (the company believes nothing leaked for them, but includes them in its notices)
The company says it has no records that distinguish those who attempted payment from those who only used the cart. It also says people who tried to change the card after ordering and did not complete it may have had data leak, but it cannot identify them. If that sounds like you, read the notes in the company's official support notice.
Group A: no email does not mean you are out of scope
Group A is anyone who ever registered card details on the official shop. Only the last four digits of the card number and the expiry date leaked. The company says the cardholder name and security code did not leak, and no linked member data leaked. It considers misuse based on this alone extremely unlikely.
The headcount is still being checked, so no individual emails have been sent. Not receiving an email does not mean you are out of scope. If you remember registering a card on the official shop, check your statements and contact the issuer about any charge you do not recognize.
Group C: name, address and phone number may have leaked; be wary of messages claiming to be from the company
Group C items are the delivery and billing name, address, phone number, email address, order contents, amount and payment method type. Card and bank account data are not included. The payment method does not matter: people who paid with PayPal or Amazon Pay can also be in scope if the order had not shipped.
The company says at most 202 of the 7,774 orders (placed by 5,356 people) may actually have been viewed, but it cannot tell which, so it emailed all 5,356 people. You cannot tell from the outside whether yours was viewed. Because a message could quote your real address and order, follow the caution in the next step.
Do not open links in messages claiming to be from the company, a card issuer or a public body
The company asks people not to respond to suspicious emails, calls or text messages claiming to come from the company, public bodies or financial institutions, and not to click links in them. These are not examples the company gave; as this site's own assumption, messages about an apology procedure, re-registering your card or refunding reissue fees are plausible. Treat any message that asks for card details or passwords as fake and check through an official site you open yourself (how to tell: What is phishing?).
To check whether an email is genuine, do not use its links. Go to the company's official support notices instead.
Out of scope: the Rakuten store, and PayPal / Amazon Pay payment data
The company says its Rakuten Ichiba store is out of scope because it runs on a separate system. It says no leak of PayPal or Amazon Pay payment data has been confirmed. Unshipped order data can still fall under Group C. Enquiries go through the company's customer support form, which runs on a separate system.
A malicious program on the payment page captures card data even if the shop stores none
Group B's type is not a theft from the shop's database. A program was planted on the payment page that customers type into. The company recognizes that the information typed on the payment page was intercepted. Per the company, it does not store the full card number, name or security code (it stored only the last four digits and expiry date), but the data leaks anyway.
Per the company, anyone who typed card details while the program was in place is in scope, whether or not they completed a purchase. That is why people who tried to pay and did not finish are in Group B. Past cases of the same type are explained in the PhotoGoods article and the APORITO Online Store article.
Group A is different: it covers everyone who ever registered a card, regardless of when. Per the company's FAQ, the database holding card information was accessed without authorization.
What happened (per Good Smile Company's notices)
This section is based on the company's first to fourth reports and the group FAQs on its official support site (checked on November 3, 2026).
October 19 (shortly after 15:00) to October 22 (shortly before 23:00), 2026
The period of unauthorized third-party access (as identified by the company's investigation).October 21, 13:55 to October 23, 7:00
The period in which a malicious program was in place on the payment page.October 23
Shortly after 6:00, a contractor that develops and maintains the system told the company of the unauthorized access. The official shop was closed at 7:00. First report published the same day.October 26
Second report (added to the first report).October 28
Shortly after 18:30, the company found that the malicious program had been planted on the payment page.October 29
Third report.October 30
Fourth report. It corrected part of the third report (Group C's count was corrected from 7,673 to 7,774 orders).As of November 3
No newer update. The company says it will announce reopening of the official shop after safety is confirmed.
- Service affected
- The Good Smile Company official shop. The Rakuten Ichiba store is out of scope because it runs on a separate system
- Cause as disclosed
- The company recognizes that a vulnerability in part of the system used by the shop was exploited and administrator privileges were obtained. The contractor's report says the vulnerability believed to be the cause is not the recently reported PHP vulnerability. Which vulnerability it was has not been disclosed
- Actions taken
- Fixed the vulnerability based on the stored source code, invalidated and renewed the full set of connection credentials between systems, and strengthened security in other ways. Reported to the Personal Information Protection Commission. Reporting to card companies and payment processors is under way
- Reissue fees
- The company has asked card issuers not to charge users
- Next
- The reopening of the official shop will be announced after safety is confirmed
What is known and what is not
The state as of November 3, 2026. When there is news, the status column of this table is rewritten.
| Item | What the company says | Status |
|---|---|---|
| Period the malicious program was in place | 13:55 on October 21 to 7:00 on October 23, 2026 | Confirmed (company's investigation) |
| Group B: cardholder name, full 16-digit card number, expiry date, security code | 2,800 people who may have entered them on the payment page in the period | Possible (company) |
| Group A: last four digits of card number, expiry date | 402,466 cards registered at any time (duplicates removed) | Possible (company) |
| Group A: cardholder name, security code, linked member data | The company says these did not leak | Not included (company) |
| Group C: delivery and billing name, address, phone number, email, order contents, amount, payment method type | At most 202 of the 7,774 orders (placed by 5,356 people) may have been viewed | Possible (company) |
| Group C: card and bank account data | The company says these are not among the items | Not included (company) |
| Rakuten store; PayPal and Amazon Pay payment data | Rakuten store is out of scope; no leak of PayPal or Amazon Pay data confirmed | Not included (company) |
| Number of people in Group A | Only the card count is published; people are being checked | Under investigation |
| Cause | A vulnerability in part of the system was exploited and administrator privileges obtained; not the recently reported PHP vulnerability | Company's understanding (vulnerability details not disclosed) |
| Reissue fees | Asked card issuers not to charge users | Request made (no outcome announced) |
| Reopening of the official shop | To be announced after safety is confirmed | Not decided |
How to read it: 'possible' does not mean 'did not leak'
The company writes Group B and Group C as "possible". That means the actual scope could not be pinned down, not that nothing leaked. Card data can be used some time after it is taken, so keep checking statements for at least several months until the number has been changed.
Watch the numbers: Group C's count was corrected in the fourth report
In the fourth report of October 30 the company corrected the third report, which had covered 7,673 orders placed from shortly before 22:20 to shortly before 23:00 on October 22. The corrected figure is 7,774 unshipped orders placed up to shortly before 23:00 on October 22 (by 5,356 people); at most 202 of those orders may actually have been viewed. Part of the Group C FAQ still shows the old figure.
What the combinations of possibly leaked items can lead to
In general, these combinations allow the following kinds of misuse. This does not mean any of it happened here.
- Card number (full) + expiry date + security code + cardholder name (Group B): used for online shopping. On sites with no extra authentication, that alone can be enough to pay
- Last four digits + expiry date (Group A): a message pretending to be from a card company that says "the last four digits of your card are 0000" looks genuine. In general, though, these two items alone cannot make a payment
- Name + address + phone number + email + order contents (Group C): a convincing "order confirmation" or "apology" message with the right product, amount and address can be made
For store operators: what the disclosed timeline lets you check on your own site
General defenses against payment-page tampering (why not storing card data is not enough, and monitoring scripts on the payment page) are in the APORITO article. Here we stick to what three facts in this notice let an operator check.
Which vulnerability was used and how the program reached the payment page have not been disclosed. This section is not an evaluation of the company's response.
When you confirm an intrusion, check the payment page for tampering the same day
In the company's account, the unauthorized access came to light on October 23, and the program on the payment page was found on October 28. Tampering on the payment page was found separately, after viewing of customer data had been confirmed. Do not read this as a sign of a slow response; read it as an example that viewing of data and tampering with the payment page can happen separately.
On a site where administrator privileges were taken, while investigating what was viewed, also take a list of the scripts the payment page loads and compare it to the intended list. If you have no intended list, save today's list and compare from tomorrow.
Do not stop investigating because a vulnerability in the news was patched
The company published its contractor's report that the vulnerability believed to be the cause is not the recently reported PHP vulnerability. Patching the vulnerability everyone is talking about and calling the cause closed leaves other entrances open. Until the logs show how administrator privileges were obtained, keep checking as if other entrances remain.
Review admin accounts and the credentials that connect your systems
The company's response included invalidating and renewing the full set of credentials between systems. When administrator privileges are taken, you need to replace not only the site's admin accounts but also the keys and passwords that connect to the payment processor, the database and outside services. Without a list of which credentials exist where, some get missed. Start today by making that list. If you outsource build or operation, ask whether the contractor can provide it (this includes checking that no backdoor remains).
Sources (public record)
The facts in this article are based on the public information below. We do not speculate about intrusion routes or techniques that have not been disclosed.
- Good Smile Company Co., Ltd., apology and notice on unauthorized access to the official shop, fourth report (updated October 30, 2026; combines the first report of October 23, second of October 26 and third of October 29) — support.goodsmile.com
- The company, first report (added to on October 26) — support.goodsmile.com
- The company, Group A (partial card data) FAQ (updated October 30) — support.goodsmile.com
- The company, Group B (full card data) FAQ (updated October 30) — support.goodsmile.com
- The company, Group C (order data) FAQ (updated October 30) — support.goodsmile.com
- The company, common FAQ — support.goodsmile.com
Update log
2026-11-03: First version. Based on the company's fourth report (updated October 30) and the group FAQs. Group C figures use the corrected numbers from the fourth report (7,774 orders, 5,356 people). The company says it will announce the reopening and the Group A headcount later; we will update when they are published.
Read next
- Same type of incident: Malicious program on the PhotoGoods payment page / APORITO Online Store possible card data leak
- For operators: File upload vulnerabilities / What is PCI DSS?
- Follow-on scams: What is phishing?
- Other 2026 incidents: Data breaches and cyberattacks in 2026 (Japan and overseas)