For: anyone who has used or registered with Matsuben Net, Mobile Order, Matsuben Delivery or the official Matsuya app in Japan. This article is based on the official notice from Matsuya Foods Holdings Co., Ltd. and does not cover attack techniques.
Developing: this article will be updated as the organisation publishes more
As of October 31, 2026Not yet known
- Cause and how the intrusion happened
- When and how affected customers are contacted
- Whether the data has been misused
- When the app will be restored
- Details of compensation
- Final number of app members (up to 3,000)
The company says the details of the cause and how the access became possible are under investigation, and that the details of compensation will be announced separately. It also says it plans to contact customers whose data leaked, in order. We will rewrite this article when a follow-up is published.
What people who may be affected should do today
Do not follow links or instructions in emails, texts or calls claiming to be Matsuya
The leaked items include name and phone number, plus a delivery address (Matsuben Net and the others) or date of birth and email address (app members). With that much, a message can have the right name and the right address and look genuine.
If a message says points are expiring, your member rank is being reset, or offers an apology coupon or compensation, do not open its link; open the official site or official social accounts yourself and check (how to spot them: What is phishing?).
Be most suspicious of messages about compensation and restoration
In a separate notice, the company says it will email a dedicated QR code, usable at ticket machines, by November 1, 2026 to people who bought the app version of MATSUYA PASS between September 26 and October 28, 2026. An email the company really is expected to send is exactly where fakes slip in.
Do not open links in such an email; check the company's official site for the announcement first. The company says it never asks for passwords or credit card data by email or phone.
App members: stop reusing your password
For app members, an encrypted password, email address and date of birth leaked. The encryption method and strength have not been disclosed, so if you use the same password as your Matsuya account on other services, change it there first.
A password manager is the practical way to take stock. You can check whether a reused password appeared in past leaks with How to check if your password was leaked. The Matsuya app is suspended, so change the app-side password after it is restored, following the company's official guidance.
Watch for fake delivery texts and unknown calls for a while
The data for Matsuben Net, Mobile Order and Matsuben Delivery includes your delivery address and phone number. A text posing as a courier ("we could not deliver" or "your address could not be confirmed") can look genuine if the name and address match, even though it has nothing to do with Matsuya.
Phone numbers and addresses are hard to change, so such messages may keep coming. Turning on your phone's spam call and spam text filters reduces them (Smartphone security basics).
Contact the company only through the desk listed on its official site
The company lists a personal-information help desk for this incident (phone 0422-38-1121, weekdays 10:00 to 16:00, closed on weekends and holidays, press 1 after the voice guidance; the email address is also in its notice). Use contact details from Matsuya's official site, not ones written in a message you received.
What happened (from Matsuya Foods Holdings' notice)
Everything below comes from the company's notice.
Wednesday, October 28, 2026
The company found that the management system of the official Matsuya app it runs had been accessed without authorization by a third party and that member data registered in the app had leaked.October 29
The company posted a ticket-machine coupon on its official X account. A notice on the company site (checked October 31, undated) says the coupon can be used until 15:00 on November 11.October 30
Published its apology and notice. Said it is taking the necessary steps, such as reporting to Japan's Personal Information Protection Commission.Checked on October 31
The company's site shows a service-suspension notice. A separate undated notice describes apology measures such as rank upgrades. No restart date is given.
- System affected
- The management system of the official Matsuya app (Matsuben Net, Mobile Order and Matsuben Delivery)
- Users of Matsuben Net, Mobile Order and Matsuben Delivery
- Member ID, delivery address, name, phone number, Matsuya points. 2,377,127 records
- Matsuya app members
- Member ID, prefecture, name, phone number, date of birth, email address, encrypted password, Matsuya points. 2,000 records (possibly up to 3,000)
- Card data
- The company does not hold credit card data
- Cause (company's explanation)
- Confirmed as unauthorized access by a third party. Details of the cause and how it became possible are under investigation
- Response
- Working with related companies toward early recovery and taking the necessary steps, such as reporting to the Personal Information Protection Commission. Plans to contact customers whose data leaked, in order. Plans to compensate app members for the suspension period, with details announced separately
- Company's request
- The leaked data may be misused for impersonation. Watch for suspicious emails, texts and calls. The company does not ask for passwords or credit card data by email or phone
How to read it: do not add the two counts together
The notice lists the leaked items separately for users of Matsuben Net, Mobile Order and Matsuben Delivery (2,377,127 records) and for Matsuya app members (2,000 records, possibly up to 3,000). The company gives no combined total and does not say whether the same person appears in both. This article does not add the counts.
What is known and what is not
Status as of October 31, 2026. When a follow-up notice is published, we will update the status column.
| Item | What the notice says | Status |
|---|---|---|
| Items for Matsuben Net etc. users | Member ID, delivery address, name, phone number, Matsuya points | Leak confirmed (company) |
| Count for Matsuben Net etc. users | 2,377,127 records | Figure stated (company) |
| Items for app members | Member ID, prefecture, name, phone number, date of birth, email address, encrypted password, Matsuya points | Leak confirmed (company) |
| Count for app members | 2,000 (possibly up to 3,000) | Under investigation |
| Email address (Matsuben Net etc. users) | Not in the item list | Not stated |
| Password (Matsuben Net etc. users) | Not in the item list | Not stated |
| Credit card data | Not held by the company | Not included (company) |
| Cause and how it happened | Unauthorized access by a third party; details under investigation | Under investigation |
| Misuse of the leaked data | Not mentioned in the notice; the company warns it may be misused | Not announced |
| Individual notification | Plans to contact customers whose data leaked, in order | Under investigation |
| Compensation | Plans to compensate app members for the suspension period; details later | Under investigation |
| App restoration | Working toward early recovery | Under investigation |
What the leaked items can be used for in combination
Items that are each common can, together, make a scam message look real. What follows is what generally can happen with such items, not a claim that it happened here.
Name + phone number + delivery address
↓→
Fake delivery notices and fake inquiries with the right name and address
→ Do not open links / check delivery status in the official app
Name + member ID + Matsuya points
↓→
Fake messages about expiring points or rank changes
→ Read only the official site's announcements
Email + date of birth + encrypted password (app members)
↓→
Fake identity-check messages, login attempts on other services
→ Stop reusing passwords
Listed as not included or not held
- Credit card data (not held by the company)
Leak confirmed (varies by group)
- Member ID, name, phone number, Matsuya points (both groups)
- Delivery address (Matsuben Net etc. users)
- Prefecture, date of birth, email address, encrypted password (app members)
How to read it: 'not stated' for email is not the same as 'not leaked'
The items listed for Matsuben Net, Mobile Order and Matsuben Delivery users do not include email addresses or passwords. That only means they are not in the notice's item list; the company has not said it confirmed they did not leak. Items can change in a follow-up, so we update this table each time.
For those who run membership services
The company says the intrusion hit the management system of the app, and the cause and how it happened are under investigation. The method has not been disclosed, so we do not guess; here are points you can review from the disclosed facts alone.
Check whether the management system has any entry point that can read user data in bulk
The target here was a management system holding the data of app and ordering-service users. Admin screens and admin APIs carry more authority than customer-facing screens, so take stock of who can open them and from where.
Do not leave them open to anyone on the internet; restrict source addresses and require multi-factor authentication (see the multi-factor authentication guide).
Check whether several services connect to the same management system
Here, app members and users of ordering services such as mobile order and delivery were affected through what appears to be a shared management system. When services share a common platform, one breach can reach the users of several services.
Check which data sits on the shared platform and whether the range each service can view is separated. We also covered read-volume limits and notification in the Yakiniku King app case.
What you do not hold cannot leak: decide again what to keep
The company says it does not hold credit card data. In the same way, review regularly whether you keep items that ordering does not need (date of birth, past addresses and so on).
Never store passwords in plain text; store them with a strong, salted method (password storage, hashing and salt).
Sources (public record)
The facts in this article come from the public sources below. Undisclosed methods or causes of the intrusion are not speculated on.
- Matsuya Foods Holdings Co., Ltd., apology and notice regarding personal information leaked through unauthorized access to the management system of the official Matsuya app (Matsuben Net, Mobile Order, Matsuben Delivery) (October 30, 2026, Japanese; filed with the Tokyo Stock Exchange) — release.tdnet.info (PDF) / the same notice on the company's site — matsuyafoods.co.jp (PDF)
- Matsuya Foods Co., Ltd. and Matsuya Foods Holdings Co., Ltd., "Notice of suspension of the Matsuya app and other services" (checked October 31, 2026; undated) and "Apology and next steps regarding the suspension of the official Matsuya app" (checked the same day; undated) — matsuyafoods.co.jp. The company's site is responding with the suspension notice displayed, so the notice text is taken from that page.
Update history
2026-10-31: First version, based on the company's notice of October 30. The company says the cause and how it happened are under investigation and that details of compensation will be announced separately. This article will be updated when they are published.
Read next
- Follow-on scams: What is phishing? / Smartphone security basics
- Passwords: Choosing a password manager / How to check if your password was leaked
- A similar case (restaurant and retail app member data): The Yakiniku King app breach / The Burger King Japan app breach (about 11.18 million records) / The MrMax app and online store breach
- A similar case (ID and points member data): Unauthorized access to Lawson ID (2,155,345 records)
- Other 2026 incidents: list of breaches and cyberattacks (Japan and worldwide)